Monday, 16 July 2012

Beat any recession with Cow urine!

Cow urine aids treatment of cancer, asthma?
ET Bureau Jul 12, 2012, 03.47AM IST

KOCHI: It is a coup of sorts as far as innovation and product branding is
concerned! A veterinary science college in Wayand has opened up a world of
opportunities for business by packaging and branding cow urine.

The College of Veterinary & Animal Sciences, Pookot in Wayand district, has
launched two products in the market - 'Cow Urine' and 'Panchagavya' -
targeted at the organic farming sector.

"Cow's urine is meant to improve the plant resistance while Panchagavya will
help the growth of favourable soil bacteria and thereby improve soil
fertility," said Dr Joseph Mathew, who is in charge of the instructional
farm in Pookot. According to him, the two products can help reduce the use
of pesticides and chemical fertilisers to a great extent.

The college, which has found a direct use for cow urine in organic farming,
markets the neatly packed product for 5 per litre. Panchagavya, which is a
cocktail of milk, ghee, curd, cow urine and cow dung, is sold for 50 per

Interestingly, the product quality is ensured by collecting the first urine
of the cow everyday. "The production is as per requirement," said Dr Mathew,
adding that only local varieties of cows are used in the production of the
two organic farming aids.

Apart from its application in organic farming, cow pee is an important
ingredient in many ayurvedic medicines. "It is used in the treatment of
several major ailments like peptic ulcer, certain type of cancer, liver
ailments, asthma etc," said Dr Satish Namboodiri, director, Dhanwanthari
Vaidyasala, Thodupuzha.

However, the cow urine produced by College of Veterinary & Animal Sciences
cannot be used for pharmaceutical applications, said Dr Mathew. "For
pharmaceutical use it has to be produced under the supervision of an
ayurvedic doctor, he pointed out.

The initiative by the Wayand veterinary college has major significance in a
country like India, which has a large bovine population. If cow pee actually
emerges as a natural resource with farm and pharma application, its
harnessing and marketing would end up as an economic activity that can beat
any recession!

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